After an incredibly valuable few days at SNS2026, one thing became very clear to me: The connectivity challenge across the North Sea region is real, shared, and increasingly recognised by the industries operating there every day.
Throughout the event, we spoke with companies across offshore, maritime, energy, and logistics sectors. They all have the shared problem:
Too much time is still lost moving people between the places where these industries operate.
For decades, regional air connectivity between second and third tier cities has been treated as economically difficult or operationally impossible. Traditional airline models were never designed for these markets.
At LYGG, we believe the problem is not the lack of demand.
The problem is the model.
That is why LYGG was created as a demand-driven regional air mobility platform:
- building routes around recognised customer demand
- using flexible aircraft capacity
- and creating direct regional connections designed around how industries actually work
This year, we launched the Groningen–Norwich route as the first phase of the North Sea Route. In August, Den Helder and Esbjerg join the network, with Stavanger and additional regional destinations currently under evaluation.
What encouraged us most at SNS2026 was not only the interest in the concept itself, but the willingness of the North Sea community to actively collaborate around solving the problem together.
And as John Best, the founder of EEEGR (East of England Energy Group) later said in the LinkedIn discussions after the event:
“Ideas without action remain ideas.”
We agree.
Let’s connect the North Sea together.
It’s about time.
Roope Kekäläinen, Founder of LYGG
Read more of our thoughts:
- We Are Thinking Too Small About AI in Aviation by Roope Kekäläinen
- Connectivity is no longer scaled by airlines — it’s scaled by communities by Roope Kekäläinen
- The Missing Piece of Future Aviation by Roope Kekäläinen
- Sustainable Aviation Needs Market Driven Approach by Roope Kekäläinen
- Why We Built Serial Tickets and Why They Matter by Katja Vainio
- How We Think About Pricing at LYGG by Katja Vainio
- How We Build our Schedules at LYGG by Katja Vainio
- How LYGG Builds Routes by Roope Kekäläinen
- Unlocking Aviation’s Hidden Market: The Breadcrumb Cities by Roope Kekäläinen
- Why Aviation Can’t Ignore It’s Long Tail Any Longer by Roope Kekäläinen